The Eiffel Tower
The tower drawn in words, read from the tip down to the base. Paris without the postcard.
The aesthetic of people who annotate their books and keep a fountain pen within reach. On walls, it translates very simply: framed poems, like pages from a collection.
Understand the trend
Apollinaire's calligram published in 1918: a tie and a watch drawn with the very words of the poem, the hours turning with the dial. A hundred years before the trend, it is all already there. Printed on thick matte eco-friendly paper.
Printed and shipped from a studio near you: most orders arrive in 5 business days.
Poetcore is one of the trends in Pinterest Predicts 2026, the yearly report in which Pinterest spots what its users are starting to search for en masse. The aesthetic grows out of dark academia and grandmillennial style: vintage blazers, messenger bags, annotated notebooks, a fountain pen. A generation that wants to live like the main character of a novel.
At home, poetcore joins what we were already seeing in the 2026 wall decor trends: the return of text, typography and pieces that tell a story, in reaction to walls of interchangeable posters.
In 1918, Guillaume Apollinaire published Calligrammes: poems whose words draw their subject. A tie, the rain, a dove, the Eiffel Tower. It is exactly the poetcore gesture, a century early: the text becomes the image, and the image remains a text.
On a wall, a calligram works like a fine art print: you look at it from afar for the shape, you step closer to read it. It is also, very concretely, what people give most: calligrams are the house's most gifted prints. What is a calligram, and how do you read one?
No need to turn your living room into an English manor library. A single piece is enough: a whole poem, framed, above a reading chair, a desk or a stack of books. The framed collection page is to poetcore what the concert poster is to rock: the piece that says it all.
On the choice of text, two schools. The poem you have known by heart since school, like Baudelaire's L'Albatros (The Albatross), or the one you dream of living, like L'Invitation au voyage and its "Luxe, calme et volupté". Either way, choose a text you want to reread: that is the difference between decor and one more trendy poster.
See L'Albatros as a print · 30x40, 40x50 or 50x70 cm
To everyone who annotates their books. The friend who rereads the classics, the literature student, the dad who quotes Baudelaire, the teacher who had a whole class recite La Cigale et la Fourmi. A poem print is a gift that says "I know who you are", for Christmas, a birthday or the end of the school year.
To go further, our guides by recipient: giving poetry at Christmas and the teacher gift that is not a mug.
See La Cigale et la Fourmi as a print · 30x40, 40x50 or 50x70 cm
"Mon cœur pareil à une flamme renversée"Guillaume Apollinaire · Cœur couronne et miroir · Calligrammes · 1918
My heart like an upside-down flame
Where you pause: above the desk, beside the reading chair, in the hallway leading to the bookshelves. A calligram is recognizable from 10 feet away, a whole poem reads from about 3 feet; the first holds an entryway, the second a reading nook.
In 50x70 cm (20x28 in), The Tie and the Watch fills a whole wall without cluttering it: a lot of white, a few lines of black ink, and a shape you sense before you read it. The center of the print goes 57 to 59 inches (145 to 150 cm) from the floor, at eye level.
Three poem-drawings to hang together or give on their own, in 30x40, 40x50 or 50x70 cm (12x16, 16x20 or 20x28 in), on thick matte eco-friendly paper.
The tower drawn in words, read from the tip down to the base. Paris without the postcard.
A woman's face under a large hat, traced entirely in handwriting. The most intimate of the series.
An original calligram by the studio, in the spirit of Apollinaire: a seated cat in black letters, its tail curled into a sentence.
Poetcore is an aesthetic identified by Pinterest Predicts 2026, inspired by the writer's life: annotated notebooks, vintage blazers, a fountain pen, and poems on the wall. Pinterest searches for "the poet aesthetic" are up 175%.
Dark academia borrows the decor of old universities, dark and solemn. Poetcore is its softer, more personal heir: less wood paneling, more texts you truly love, on light walls.
An Apollinaire calligram for the shape, or a whole poem set like a collection page: Baudelaire's L'Albatros or L'Invitation au voyage, a fable by La Fontaine. The right text is the one you want to reread.
Where you pause: above a desk, near a reading chair, in an entryway. The center of the print goes 57 to 59 inches (145 to 150 cm) from the floor.
Christmas, a birthday, Mother's or Father's Day, the end of the school year for a teacher, or a housewarming: a framed poem is a personal gift that shows you know the person's taste.
Trends pass, poems stay. Choose a text that feels like you, and let the trend become a habit.
See the print